Электронный каталог

74
M92
Mukanova, N.
    What changes a teacher in education faces in the process of implementing artificial intelligence [Текст] / N. Mukanova // Қазақстан жоғары мектебі. - 2020. - №1. - P. 14-18
ББК 74

Рубрики: Education

Кл.слова (ненормированные):
artificial intelligence -- changes in education -- training -- teacher
Аннотация: With the rapid development of information technologies such as deep learning, big data, and neural networks, a new era of AI has come. Thinking, emotions and social skills that were once considered unique to humans are gradually implemented in AI, in the process of education, training based on these abilities will inevitably undergo profound changes.
Держатели документа:
WKU

65.47
S26
Savchenko, l.
    Status and classifications of sloganes in advertising communication. [Текст] / l. Savchenko, S. Tovkach, A. Shilina, N. Yablonovskaya // Bulletin of National Academy of Sciences of the Republic of Kazakhstan. - 2021. - №2. - P. 146-153
ББК 65.47

Рубрики: Экономика рекламы

Кл.слова (ненормированные):
slogan -- advertising communication -- advertising text -- information -- advertising language -- emotions -- behavior
Аннотация: The article is devoted to general issues of the functioning of an advertising slogan in the structure of advertising activities ,classification of slogans in advertising communication.
Держатели документа:
WKU
Доп.точки доступа:
Tovkach, S.
Shilina, A.
Yablonovskaya, N.
Subbotina, O.
Burkaltseva, D.
Niyazbekova, Sh.
Vovk, E.