Status and classifications of sloganes in advertising communication./Savchenko, l.

 

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65.47
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Savchenko, l.
    Status and classifications of sloganes in advertising communication. [Текст] / l. Savchenko, S. Tovkach, A. Shilina, N. Yablonovskaya // Bulletin of National Academy of Sciences of the Republic of Kazakhstan. - 2021. - №2. - P. 146-153
ББК 65.47

Рубрики: Экономика рекламы

Кл.слова (ненормированные):
slogan -- advertising communication -- advertising text -- information -- advertising language -- emotions -- behavior
Аннотация: The article is devoted to general issues of the functioning of an advertising slogan in the structure of advertising activities ,classification of slogans in advertising communication.
Держатели документа:
WKU
Доп.точки доступа:
Tovkach, S.
Shilina, A.
Yablonovskaya, N.
Subbotina, O.
Burkaltseva, D.
Niyazbekova, Sh.
Vovk, E.

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